Here is what consultants almost did to Bajaj Auto
"take the case of Bajaj Auto. Abraham Joseph, head of R&D at Bajaj Auto, says that McKinsey advised against the Pulsar project – though McKinsey has publicly denied that this was ever the case.
“McKinsey’s recommendations were extremely conservative. They said we should stop the Pulsar project mid-way. They were against us making any new products,” says Joseph.
Rajiv Bajaj, president, Bajaj Auto, however, took a strong stand against the McKinsey recommendations, going so far as to threaten to walk out of the company if they were implemented. His father and chairman Rahul Bajaj eventually gave in.
“Nothing happened with the report. It just went into a drawer and was forgotten,” says Rajiv Bajaj. Today, the Pulsar is a money spinner for Bajaj Auto."
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